Localized

Shop local, Help Local

My role

Team of four

Research

Publication

Mockups

timeline

November 2019

-

December 2019

Skills

User Research

User Testing

Interaction Design

Visual Design 

Tools

Adobe XD

Adobe Illustrator

Figma

InDesign

Mural

overview

We created an app that encouraged users to shop local Denton businesses and contribute to the local economy. We created an app based on a case study of extensive research and solutions. This study focused on personas and how they interact within the community. It also included the features that made the app useful to a variety of different people and their preferred settings.

25% of local businesses closed because of low sales or limited cash flow.

A quarter of former business owners said their primary reason for closing their firm was low sales or cash flow. That’s 25% of all small businesses closing due to lack of business. The more local business shopping you do, the fewer local businesses that will shut down due to low sales—it’s that simple.

Source: Small Business Administration

Image by Tim Mossholder
Grocery Store Staff

Small businesses generate $68 of local economic return for every $100 spent with them.

Meanwhile, spending the same amount at a non-local business like a national chain only generates $43. Local economies do miss out on the purchasing of local services like accounting or marketing services and the purchasing of local supplies with non-local businesses.

Source: Small Business Administration

Small businesses donate 250% more then large businesses to community based causes.

A solid majority of polled small businesses—exactly 52%—were planning on donating to charity. So, when you shop with local businesses, you’re putting money back into your community’s economy, but not simply in a nondescript, economical way. This high rate of small business giving means that your money is more likely to go directly towards local charitable causes, as well.

Source: Small Business Administration

Community Garden

Navigate localized

Give back with
points earned

Give back psd.png

Perhaps the most important feature of the app is the aspect of rewards that emphasizes giving back. These rewards include planting a tree, giving to the local food bank or supporting a local charity. 

Rediscover
Denton

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The discover feature int he app helps bring light to small local business in the neighborhood that a user might not have otherwise noticed. 

Get coupons
and save

Discover Mockup 01.png

Localize allows users to get discounts based on the amount of money they've spent and points they've accrued. 

LOCALIZE PLANS TO CHANGE THE DENTON COMMUNITY, And SHAPE THE PEOPLE, BUSINESS, ENVIRONMENT AND ECONOMY SURROUNDING IT. WE'VE FOUND A WAY FOR SMALL BUSINESSES TO THRIVE THROUGH ADVERTISEMENT AND FOOT TRAFFIC.

check out the case study below 

Download deck below

Challenges & learnings

Collaboration and Teamwork 

I learned how to facilitate roles based on strengths and weaknesses, communicate well with my teammates and complete the comprehensive project on deadline.

Storytelling and Publication Design

This aspect was the most important. We learned the power of story telling and how it impacts design solutions. We created various products of publication design including decks, stationary items and other marketing materials.

 User Experience Design - Tools & Service

Creating a first of its kind Learner Record for the students at The University of North Texas. In partnership with Concentric Sky.

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Product Design - Design Systems

Create a seamless and consistent experience for users when using the text fields throughout the App Store Connect product.  

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Let's build something together.

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Projects

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